Is retailing as we know it dead?
Before the world changed, I went into a perfume retailer to buy some after shave for myself. They didn’t have my usual brand so I asked...
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Free oranges from Sainsbury’s this Christmas!
At least I hope so. The Christmas ads are here and each year I refrain from commenting on this retailer led self indulgence, but each...
Consumer-first packaging: Your brand's secret weapon. 3 Golden rules.
Recently I was asked to speak at a packaging conference in Dubai, invited by the magazine and website PackagingMEA. Thinking about the...
A "purpose" too far?
Gillette's ad “the best men can be” has quite rightly caused much debate. However, as a marketing professional I would like to suggest...
Why is “thinking” undervalued in marketing?
In a world where marketers are obsessed with “just doing”, thinking has been pushed aside. Before we “do” anything we need to understand....
Blockchain – Is branding a blind spot?
Imagine a world where there were no banks yet your money was safe. Imagine that everything was super secure, you could trust anyone, even...
Shocking News! Consumers haven't changed!
Recently I had the privilege of a visiting speaker slot with a bright and lively group of Bachelor students at the HEG in Geneva. We...
Building brands through video animations.
I recently had the enjoyable task of putting together a short animation for GNUbiotics Sciences to explain the human microbiome and how...
“A breast of underwear”?
My sister-in-law is a French teacher in a secondary school. Recently she was a little surprised to read a student’s translation as “une...
Brilliant, Cynical or Stupid?
Full disclosure up front; in my long career at Nestlé I was rarely involved in the confectionery business, unless you count launching...
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