Why is “thinking” undervalued in marketing?
In a world where marketers are obsessed with “just doing”, thinking has been pushed aside. Before we “do” anything we need to understand....
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Blockchain – Is branding a blind spot?
Imagine a world where there were no banks yet your money was safe. Imagine that everything was super secure, you could trust anyone, even...
Why Colour Counts.
As the ski season in Europe draws to a close, I take a moment to reflect on an organisation with which I have become familiar thanks to...
Tesla will win – but it’s not why you think!
Auto pilot, 100% Electric, zero emissions, ground breaking technology: all great reasons why we will buy a Tesla. I had the opportunity...
Brand Buttressing 2: Transparency
Continuing my theme of brand buttressing, here’s my 2nd predictive for where food brands are going to innovate and shore up their...
It's just a logo isn't it?
How many times have you heard someone say that branding is just a logo? Sure, the logo is important and needs to be well done, but what...
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