Mark Shepherd | tba-v2-0 3/3

Is retailing as we know it dead?

I believe brands can transform lives. Am I exaggerating? No absolutely not! When we think about brands, they are all around us, and...

This has bugged me throughout my 30 years in marketing: sometimes called “The Chairman’s wife, (or husband!), syndrome”, the error of...

Reading Martin Lindstrom’s excellent book, Small Data, I am reminded of an example of how simple consumer observation blended with clear...

As the ski season in Europe draws to a close, I take a moment to reflect on an organisation with which I have become familiar thanks to...

Auto pilot, 100% Electric, zero emissions, ground breaking technology: all great reasons why we will buy a Tesla. I had the opportunity...

As you stroll down the aisles of your local supermarket these days, have you found your hand straying away from your normal food brands...

Continuing my theme of brand buttressing, here’s my 2nd predictive for where food brands are going to innovate and shore up their...

I was talking to someone the other day who asked me what I thought the major themes in branded Food and Beverage Innovation would be over...

Ok, so this is rotten English, but has it got your attention? We talk a lot about “what” your brand is and “how” it is presented. – but...

How many times have you heard someone say that branding is just a logo? Sure, the logo is important and needs to be well done, but what...

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